Lauren Lopez and Crystal Soria are the founders of Web of Arc, a digital marketing/media boutique agency headquartered in San Antonio, Texas. They each have extensive business backgrounds, with Lauren specializing in public relations, product development, and creative problem solving. Crystal is a Texas Lawyer who successfully ran her own Family Law/Estate Planning firm before focusing completely on helping businesses create remarkable online experiences. She excels at big picture strategy, writing that connects, and new media marketing. They both hold degrees from Texas Tech University, with Lauren earning a BA in Public Relations and Crystal earning a Jurisdoctorate Law degree and a Masters in Business Administration, as well as a Communications BA from the University of Texas at Austin.
Lauren and Crystal were both born and raised in San Antonio, Texas and met while competing in youth athletic leagues. They’re die-hard Spurs fans and entrepreneurs passionate about connecting people online. Together, they’ve developed a unique perspective on business marketing. They are the innovators of a new approach to business called Human Growth Potential.
Their diverse clients range from small business owners, to local professionals, artists, entrepreneurs, and fortune 500 companies.