Online Business Mastery For Real Estate Agents
Course Sessions
Course 1
You are a
Media Company…..
Now What?
Live Event:
Thursday, April 7
9am – 10:30am
Webinar at a later date
- The brand-niche-advocate approach to developing lifelong customer relationships
- Why marketing to everyone is marketing to no one (in the digital age)
- How to develop and nurture star advocates
- Step by Step Sales Funnels for your Real Estate Business
- How to cultivate your media company in 30 minutes per day
Course 2
Becoming a Social Media
Superhero (it’s all about the glasses!)
Live Event:
Thursday, June 2
9am – 10:30am
Webinar at a later date
- How to leverage Facebook, Linkedin, Twitter, Instagram, Pinterest, Youtube, Google+, and Periscope as serious business assets
- An Intro to “threadcasting glasses” and how this paradigm shift increases your influence
- When it comes to social context is everything. Understand each individual platform and how to engage your customers differently depending on where you’re posting.
Course 3
The New Open House: Live Media and Viral Outreach to Buy and Sell Houses
Live Event:
Thursday, August 4
9am – 10:30am
Webinar at a later date
- Why Periscope, Google Hangouts, and Facebook Live are game changers
- The tools you need to promote your Open House Online
- Live Media Demonstration – The 5 Whys and a How-To
- How to use your Sphere of Influence to generate positive results and good will (at the same time.)
Course 4
Add an Extra Layer of Love: Neuroscience of Storytelling, Feng Shui, and AirBNB
Live Event:
Thursday, October 6
9am – 10:30am
Webinar at a later date
- The basic Feng Shui principles that can warm up any home
- One strategy that took AirBNB from a fledgling startup to a 20Billion dollar success (and how it applies to your Real Estate Company.)
- Understand the nueroscience of decision making before writing your next listing
- The complete guide to storytelling in real estate (think benefits, not features!)
Course 5
Enhance your Online Reputation so Consumers Find and Trust You
Live Event:
Thursday, December 1
9am – 10:30am
Webinar at a later date
- Earn 5 star reviews, while intercepting negative reviews before they harm your reputation
- What to do when you receive a negative review: A step by step guide
- How to get found online within a rapidly changing, higher competition environment
- Immediately improve your Google Listing: A Live Demonstration
- How to take advantage of Google’s new Local Search features
Course 6
Paid Ads:
The Smart Way to Leverage Social Media Networks
Live Event:
Thursday, February 2
9am – 10:30am
Webinar at a later date
- How to leverage Facebook, Linkedin, Twitter, Instagram, Pinterest, Youtube, Google+, and Periscope as serious business assets
- An Intro to “threadcasting glasses” and how this paradigm shift increases your influence
- When it comes to social context is everything. Understand each individual platform and how to engage your customers differently depending on where you’re posting.
Meet the Experts
Lauren Lopez, Co Founder Web of Arc
Builder of things, analytics junkie, and tech lover
Crystal Soria, Co Founder Web of Arc, Writer, Attorney
Creative thinker, expert wordsmith and innovator
Lauren Lopez and Crystal Soria are the founders of Web of Arc, a digital marketing/media boutique agency headquartered in San Antonio, Texas. They each have extensive business backgrounds, with Lauren specializing in public relations, product development, and creative problem solving. Crystal is a Texas Lawyer who successfully ran her own Family Law/Estate Planning firm before focusing completely on helping businesses create remarkable online experiences. She excels at big picture strategy, writing that connects, and new media marketing. They both hold degrees from Texas Tech University, with Lauren earning a BA in Public Relations and Crystal earning a Jurisdoctorate Law degree and a Masters in Business Administration, as well as a Communications BA from the University of Texas at Austin.
Lauren and Crystal were both born and raised in San Antonio, Texas and met while competing in youth athletic leagues. They’re die-hard Spurs fans and entrepreneurs passionate about connecting people online. Together, they’ve developed a unique perspective on business marketing. They are the innovators of a new approach to business called Human Growth Potential.
Their diverse clients range from small business owners, to local professionals, artists, entrepreneurs, and fortune 500 companies.